Founders
Sandeep Singh
Founder USPL , Co-Founder Sportee & Advisor Offbeet
Sandeep has worked over 20+ years in the financial and technology space with multiple notable & high profile companies on wall street NY, USA. He was a Director of Data Management for over 8 years at one of the biggest US retail & institutional banks. Currently he holds a Managing Director position in the world's biggest trade clearing house as Global Head of Digital and API Economy. Sandeep attended Boston University in US for Masters in Financial management and also learnt various digital skills in API economy, Cloud and Big Data from MIT (Massachusetts Institute of Technology, Boston) & Currently, he has also enrolled in Wharton Executive education for securities industry..
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Sandeep is very passionate about cricket, both he and his son plays in multiple cricket leagues. His passion for sport, entertainment , desire to help US cricket board grow the sport and its associated talent aspired him to start this league along with his close friends.
Jaideep Singh
Founder USPL, Founder & CEO Offbeet Media Group
The founder and CEO of Offbeet Media, Jaideep Singh is a self-confessed startup fiend. A decorated ex-Army Major, he took the plunge and entered the corporate world in 2002. Throughout his career — which features senior management stints at powerhouses such as Viacom18 Media, Times of India, Arré, CII, JK Tyres, and others — he has been involved in the setting up of new products, new business models and teams....In his decade-long tenure at Viacom18 he worked across MTV and Vh1, and also dabbled in the movies, regional entertainment and kids genres.
As Senior VP, Head of Business for Viacom18 Network Business, he led a team of 60 people across the content, marketing, monetisation, PR and talent departments. He worked across the APAC, Middle East, UK and US markets, and was also part of the leadership team reporting to the Board of Network 18 and Viacom International (now known as ViacomCBS International). He decided to take his passion of storytelling through content to the next level by launching Offbeet Media. Today, he works with a talented team, handpicked by him and located across the country. Teamwork makes the dream work, he believes. An adventure and fitness enthusiast, Jaideep loves going on long runs and high-altitude treks when he isn’t working.
Creative and Content
Bhavya Sharma
Chief Creative Officer, Offbeet Media Group
‘Work hard, party harder’ is a phrase that our Chief Creative Officer Bhavya lives and breathes. A nonconformist, he has dabbled in pretty much everything the entertainment industry has to offer. In a career spanning over two decades, he has worked with biggies like Zee Network, MTV India, BBC World Service Trust (now BBC Media Action) and others to churn out exciting content for audiences.
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His body of work cuts across various genres of storytelling. From producing and directing ad films and documentaries, to being a creative director for both homegrown and international fiction shows, he is currently working on scripts for two Bollywood feature films. An adventure aficionado and wildlife enthusiast, he spends his time away from work trailing pug marks, creek hopping, or off-roading in the Himalayan wilderness.
Offbeet Profile
Sajeed A
Chief Creative Director, Offbeet Media Group
An award-winning filmmaker, our Chief Creative Director Sajeed has over 20 years of experience in producing edgy fiction and non-fiction youth content. In his previous stint as Video Head at 101 India, he created several award-winning properties under themes like subculture, counterculture, crime, and horror. He has also created iconic shows for MTV, Vice Media, Netflix, and Hotstar, and regularly consults as a creative director for leading production agencies in India and abroad....
More recently, his short ‘The Man Who Planted a Forest’ earned rave reviews at several prestigious film festivals across the world. In 2020, he was chosen as one of the global top 10 filmmakers of the decade by Diversity in Cannes. Now, at Offbeet, Sajeed is exploring new modes of storytelling (fiction and non-fiction), and also exploring AR, VR and Mixed Reality formats. He loves the varied portfolio of projects that lands on his desk every day, and believes that all it takes to overcome challenges is a great team to brainstorm solutions with, and a nice pot of home-brewed coffee.
Anshu Bose
Senior Creative Director
Associated with projects as diverse as Music Videos, Ad films, Television, Animation AVs, Documentaries, Feature Films, to Live-Multi cam shows & events
- Project Lead for a documentary series titled “Roar of the Lion’ aired on “Hotstar”, based on the evolution and history of IPL Team Chennai Super Kings.
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- Produced {Post Creative} ‘Sons of the Soil’ for BBC and Amazon Prime, a documentary series based on Abhishekh Bachchan’s Kabaddi team contesting in Pro Kabaddi League.
- Project Lead on a celebrity reality-based show ‘Power Couple’ aired on Sony television.
- Multi camera Technical Director for ‘Rivals in law’ aired on History TV 18.
- Director and Creative lead for an Online gaming Championship titled “U Cypher” for MTV India.
- Director for a Travel series ‘A Two-Way Trip’ for Discovery India.
was part of the core group when BBC India was launched and worked on transforming International formats / scripts to content format that was relatable to the Indian audience.
Design & Marketing
Rajni Gadhvi
Vice President Design, Offbeet Media Group
A Design major from Academy of Art University, San Francisco, Rajni has been working as a Senior Creative Director for over 18 years and 10 years in a team leadership role at Broadcast studios/boutique design houses in San Francisco, Los Angeles & Mumbai. She has worked with some of the world's most iconic companies like Troika, 3 Ring Circus, Viacom 18 & 101India. across entertainment, digital media, & technology....
Her projects range from creating large-scale broadcast channel branding, Digital, Branding, show packaging, Art direction, Titles, Promos, Print/Ad campaigns, Motion Graphics, UI Design, 3D Projection Mapping and Son-et-Lumiere shows for heritage structures in India. Her work is driven by the idea of engaging people with an emphasis on context-specific, narrative-driven, socially meaningful and sensitive approach. From branding Adventure Park to launching TV channels in United States, India, Pakistan and Afghanistan she revels in the challenges and is a problem solver, organized & detail-oriented team leader. She is now on a journey to extend that experience into content. storytelling and heritage conservation.
Sponsorship and Partnerships
Malay Kumar
Executive Vice President - Monetisation & Strategy - India & International Business
A leader who was raised by an Army officer and a full-time homemaker, with 20 years of prodigious professional experience in Branded Content Solutions, Advertising Sales, Sponsorship Sales, Brand Licensing & Merchandising in the Media Industry with a proven track record of achieving consistent & dynamic.....results impacting a company’s bottom line growth & success in India & Middle East.
Malay has been allied with brands like Filmfare Middle East, MTV India, Red FM India, and many more. He has created benchmarks with innovative brand extensions and new business models with media brands to create new revenue lines. The qualities to bring the best onboard is the key to success is the slogan for the titleholder.
A die-heart fan of SRK, music, art, and travel lover. A firm believer in 'Work hard & party harder!
Rohit Khetarpal
Head of Distribution
Seasoned Distribution Planner & Revenue Accelerator with verified experience of 25 years in shaping company’s business strategies within Linear and Non-Linear distribution and achieving top & bottom-line growth objectives while adhering to the company’s goals and vision and ensuring the highest team morale....
Entrepreneurial Mindset, career history dotted with impactful roles in orchestrating profitability, availability, distribution, sales & marketing, business development, international brands launches & development, account management, strategic alliances & partnership development, relationship management, and handling governance and compliance with the authorities.
PARTNERSHIPS
